Best Free Practices for Building a Social Media Presence on Instagram for Organizations
You’re on Instagram and want to build your following. Who doesn’t? If you do a quick Google search you’ll find a plethora of articles talking about algorithms, paying for interactions, and using hashtags. This article will not go into that but will instead explain a simple and free way to grow a quality following. A problem with social media is that there is so much focus on the quantity of follows, likes, and comments but not the quality.
Starting off you probably have friends and coworkers already following your Instagram account which is a great start. The following are some ways to help get your content noticed by your target audience with the help of your co-workers and friends:
Asking your friends/coworkers to comment on your posts
Commenting 3-5 words on a post helps engagement and keeps the post at the top of everyone’s feed longer
Asking your followers to re-sharing your posts and tagging the account using the “story” feature
Asking your friends/coworkers to “save” the post by tapping the save icon in the right corner of the post
Asking your friends/coworkers to share the account with friends
Doing a “challenge” that involves followers
